Salvatore Ferragamo 1898-1960

Florenz (I) > 27.10.2023 - 04.11.2024

A hundred years have elapsed since Salvatore Ferragamo opened his first store in Hollywood in 1923, across from Grauman’s Egyptian Theater, confirming the success that he had reached in the United States where he had emigrated in 1915. In its main hall, the Egyptian Theater hosted theatrical performances and all the Hollywood premiers, including The Ten Commandments directed by Cecil B. DeMille, who asked Ferragamo to design and make the shoes for the main characters. From that moment on, the young Italian would be known as the “Shoemaker to the Stars” and would become a major player in international fashion, and Ferragamo’s production would diversify into three lines: shoes for the movies, for the theatre and for the ballet. To commemorate this special anniversary, the new Museo Ferragamo exhibition, Salvatore Ferragamo 1898-1960, recounts the illustrious artisan’s story, like the first Salvatore Ferragamo retrospective held in 1985 at Palazzo Strozzi, which then travelled to other prestigious venues, such as the Victoria and Albert Museum in London, the Museum Bellerive in Zurich, the Los Angeles County Museum in California, the Sogetsu Kai Foundation in Tokyo and the Museo des Bellas Artes in Mexico City. The earlier Ferragamo exhibition ushered in a new way of seeing fashion as a conduit for a cultural message brimming with value and meaning. While Salvatore Ferragamo 1898-1960 covers the same time period as the previous exhibition – from 1898, when Ferragamo was born, to his premature death in the summer of 1960 – the two exhibitions offer different perspectives and content.

Text- und Bildquelle: Museumswebsite

Veranstalter/ Ort
Palazzo Spini Feroni
Piazza Santa Trinita 5/R
50123 Florenz
Italien

weitere Infos: museo.ferragamo.com/en/salvatore-ferragamo-1898-1960